Spreading the Word: The Author’s New Role in Marketing – July 25

As part of the Summer Writing Project, an annual collaboration between Black Hill PressJukePop, and 1888 that advocates writing and supports reading, we present a panel to discuss Spreading the Word: The Author’s New Role in Marketing.


You’ve published your book, now you need readers. We’ll discuss how to contribute to the conversation and stand out in the crowd using effective media tools and building relationships with strategic partners.


Julia Callahan of Rare Bird Lit

Justin Hargett of Kickflip Publicity

Zoë Ruiz of Kaya Press


Saturday, July 25, 6:00 PM – 8:00 PM

The Bookman

840 North Tustin Street, Orange, CA 92867


Thanks to our partners and sponsors this event is free and open to the public.  This program will also be recorded and published on our podcast, The How The Why.


SWP-The BookmanSWP-Kaya PressSWP-Kickflip PublicitySWP-Rare Bird Lit



Julia Callahan


Julia Callahan started her publishing career in the Book Soup annex at age twenty-two. She worked her way through the ranks to become the Assistant Director of Marketing. In 2010, she left Book Soup for Rare Bird Books—a downtown L.A.-based publishing and literary publicity company—where she is the Director of Sales and Marketing and one of the main editors, and does anything else that needs doing.



Justin Hargett


Justin Hargett, founder of Kickflip Publicity, has worked with a wide variety of authors, publishers, and brands to develop their media and publicity campaigns. Current clients include And Other Stories and worn&wound. His writing has appeared in The Rumpus, Impose Magazine, and Punk News. He has extensive experience in both fiction and nonfiction book publishing (including stints at Soho Press, Picador, Nation Books, Oxford University Press, and Penguin Random House).



Zoë Ruiz


Zoë Ruiz lives and writes in Los Angeles. Her writing has appeared in The WeeklingsSalonTwo Serious Ladies, and the anthology California Prose Directory (2014). She is the former managing editor of The Rumpus, current publicity director at Kaya Press, and runs a reading series called “readings”.